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American Hair Growth Centers (aka Natural Hair Growth Institute) Steals Copyrighted Information - Are They Trying to Deceive Consumers?

What do you do when you are being sued by the state after numerous complaints have been filed against you and your company? Well if you are Steve Bennis’ Natural Hair Growth Institute, you change your domain name, steal other people’s copyrighted information and hope for a new start in the cyber world.

On Nov 17th 2009 the State of Illinois Attorney General Lisa Madigan filed a lawsuit against two Chicago based hair growth institutes, The Natural Hair Growth Institute, Omega Hair Group and their owner, Steve Bennis. [ Read About The State of Illinois Vs. Natural Hair Growth Institute, LTD ]

On Dec 4, 2009 the domain American Hair Growth Centers was registered, and the domain for The Natural Hair Growth Institute now forwards over to this new domain and website.

On December 23, 2009 William Gaunitz from Evolution Hair Centers, wrote a blog post titled “Warning Issued to American Hair Growth Centers (aka Natural Hair Growth Institute).” In this post he explains how Steve Bennis and his new American Hair Growth Centers, stole copyrighted photos directly off his website claiming to be the before and after photos of American Hair Growth Centers.

On December 29, 2009 William Gaunitz updated his blog with a new post titled “American Hair Growth Centers Took Down Stolen Photographs.” Apparently Steve Bennis is claiming he is merely acting on behalf of American Hair Growth Centers, in this far fetched explanation he states he sold the company to a firm out of Florida. Is it just me or does anyone else find that funny? There was a firm interested in buying a company that was being sued by the State of Illinois? In this post Mr. Gaunitz further reveals that there is no DBA registry for the company called “American Hair Growth Centers” in the state of Illinois.

The whole thing gets even more hairy. The new Natural Hair Growth Institute website, calling themselves American Hair Growth Centers has stolen most of their educational “Hair Loss Info,” seen on their home page, directly (word for word) off the non-profit organization website, The American Hair Loss Association (see photo below). I mean how low can a person really be? Stealing copyrighted before and after photos from another company, and stealing copyrighted information off a non-profit website is in my opinion, deplorable behavior.

The American Hair Growth Centers website is also listing an organization in their “resources” section under “organizations,” called “The American Hair Loss Society” What is that? Do you think someone is trying to confuse consumers, and make them think that is actually the legitimate non-profit organization, The American Hair Loss Association? The majority of the information on that website (if not all) is stolen directly (again word for word) off the AHLA site.

So lets recap, The Natural Hair Growth Institute (owner Steve Bennis) is currently being sued by the State of Illinois. The Natural Hair Growth Institute website now forwards to The American Hair Growth Centers’ website, which has previously stolen pictures and content from Evolution Hair Centers. In addition they stole the majority of educational content for men, women and children directly off the American Hair Loss Association. In addition to that (as if it could get worse) they, in my opinion, attempted to create a organization to confuse consumers and chose a name nearly identical to the American Hair Loss Association, and in doing so, also stole the majority of content directly off the non-profit site also. [click to continue...]

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The Illinois Attorney General Lisa Madigan, has filed a lawsuit against two Chicago based hair growth institutes, The Natural Hair Growth Institute, Omega Hair Group, and their owner, Steve Bennis.

“The defendants in this case use highly sensational marketing slogans to convince consumers to pay thousands of dollars for a service that simply isn’t proven to be effective by modern science,” Madigan said.

The Natural Hair Growth allegedly failed to provide consumers with full refunds for its service which carried an average cost of $8000 - $12,000.

Natural Hair Growth Institute uses laser therapy, scalp massage and topical hair products that it says will help consumers in regrowing hair within six months. A 100% refund is promised by the defendants if consumers are not satisfied with their results. The lawsuit alleges that the treatment method used by the defendants fails to produce the results advertised, and that the company then refuses to provide full refunds to consumers after repeated requests.The Attorney General’s Health Care Bureau has reported that nine consumer complaints have been filed against the Natural Hair Growth Institute.

The lawsuit also alleges that the company falsely claims that its “Orbit Laser Light” treatment is similar to laser light therapy that has been in use in Europe for 25 years and that the U.S. Food and Drug Administration has recently approved for use in the United States. The lawsuit claims that the defendants’ laser light is not the same as the FDA-approved one.

Attorney General Lisa Madigan is asking the court to permanently ban the defendant from operating in Illinois in her lawsuit. She also requests full restitution for affected consumers and civil penalties of $50,000 for each violation of the Illinois Consumer Fraud Act.

Reference: http://www.legalnewsline.com/news/224084-lawsuit-brought-against-illinois-hair-regrowth-institute


I checked the Better Business Bureau and found that 24 complaints were filed against The Natural Hair Growth Institute. It also states “Based on BBB files, Natural Hair Growth Institute has a BBB Rating of F on a scale from A+ to F.”

These complaints concerned:

1 regarding Advertising Issues
5 regarding Contract Issues
1 regarding Customer Service Issues
10 regarding Guarantee or Warranty Issues
7 regarding Refund or Exchange Issues

I hope that this lawsuit helps to bring some peace and justice to those who have felt they were wronged.

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