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The Illinois Attorney General Lisa Madigan, has filed a lawsuit against two Chicago based hair growth institutes, The Natural Hair Growth Institute, Omega Hair Group, and their owner, Steve Bennis.

“The defendants in this case use highly sensational marketing slogans to convince consumers to pay thousands of dollars for a service that simply isn’t proven to be effective by modern science,” Madigan said.

The Natural Hair Growth allegedly failed to provide consumers with full refunds for its service which carried an average cost of $8000 - $12,000.

Natural Hair Growth Institute uses laser therapy, scalp massage and topical hair products that it says will help consumers in regrowing hair within six months. A 100% refund is promised by the defendants if consumers are not satisfied with their results. The lawsuit alleges that the treatment method used by the defendants fails to produce the results advertised, and that the company then refuses to provide full refunds to consumers after repeated requests.The Attorney General’s Health Care Bureau has reported that nine consumer complaints have been filed against the Natural Hair Growth Institute.

The lawsuit also alleges that the company falsely claims that its “Orbit Laser Light” treatment is similar to laser light therapy that has been in use in Europe for 25 years and that the U.S. Food and Drug Administration has recently approved for use in the United States. The lawsuit claims that the defendants’ laser light is not the same as the FDA-approved one.

Attorney General Lisa Madigan is asking the court to permanently ban the defendant from operating in Illinois in her lawsuit. She also requests full restitution for affected consumers and civil penalties of $50,000 for each violation of the Illinois Consumer Fraud Act.

Reference: http://www.legalnewsline.com/news/224084-lawsuit-brought-against-illinois-hair-regrowth-institute

I checked the Better Business Bureau and found that 24 complaints were filed against The Natural Hair Growth Institute. It also states “Based on BBB files, Natural Hair Growth Institute has a BBB Rating of F on a scale from A+ to F.”

These complaints concerned:

1 regarding Advertising Issues
5 regarding Contract Issues
1 regarding Customer Service Issues
10 regarding Guarantee or Warranty Issues
7 regarding Refund or Exchange Issues

I hope that this lawsuit helps to bring some peace and justice to those who have felt they were wronged.