Pantene Beautiful Lengths

CINCINNATI, Nov. 2 /PRNewswire-FirstCall/ — Two-time Oscar winner Hilary Swank cut her hair for Pantene Beautiful Lengths in a powerful declaration of support for women with cancer. This national campaign encourages people to come together and share their strength by giving their healthy hair to create free wigs for women who have lost their hair due to cancer treatment.

“As a woman who has seen friends and family battle cancer, I understand how deeply upsetting their loss of hair can be. I was overwhelmed by their need and wanted to help,” explained Hilary. “That’s why I am partnering with Pantene to raise one million inches of hair to make free wigs. Pantene Beautiful Lengths truly lets us do something beautiful with our hair — give it to a woman who needs it more.”

Cancer touches the lives of every American. About one in three women will develop some form of cancer in her lifetime* and studies have shown that nearly 60 percent of women regard hair loss as the single worst side effect of cancer treatment.** Despite the deep impact cancer has on a woman, one meaningful way to help restore her spirit — a real hair wig — can be difficult to get. Unfortunately, real hair wigs can be as expensive as $1,200 and are often only partially covered by health insurance.

To fill this need and help people transform their healthy hair into a heartfelt gift for other women, Pantene collaborated with the Entertainment Industry Foundation(TM) (EIF) to create Pantene Beautiful Lengths. [click to continue…]


Most Pantene commercials are enough to bring any women suffering with hair loss to tears. Women with gorgeous long, thick soft hair tossing their heads while the hair perfectly cascades around them. However, recently Pantene has launched a new campaign called Pantene Beautiful Lengths. This new program encourages people to grow, cut and donate their hair to create real-hair wigs for women who’ve lost their hair due to cancer. Their video for the campaign is incredibly touching.

The responses to the video on youtube are mixed. Some people think it’s such a great idea and a moving video, while another person thinks it is wrong for Pantene to use cancer for product placement. I think that any endeavor towards building awareness to a cause and helping those in need is a worthwhile venture, regardless of what anyone thinks the motives are.