The other day I was surfing the internet and stumbled across an advertisement for the OOKISA hair products. The advertisement stated it regrows hair, so of course I had to immediately inspect it. I quickly clicked on to the link and was taken to the OOKISA website. I was greeted by the little cartoon above, which I have to admit, is super cute. In fact it actually is a little animation, and her hair goes from short to long on a loop. I want to preface this post by saying I am not trying to attack the product, but I have some serious issues with the claims they are making on their website. I have no issue with the hair volumizing, extra shine claims, I definitely think that is possible with a really nice shampoo, but hair growth?
Their website states the following, “In addition, these ingredients improved hair flexibility, enhanced moisture retention and stimulated key factors involved with the growth of new hair. This resulted in an overall youthful appearance to hair.”
What are the key factors? I searched the product list and found a:
“Fortifying Shampoo” which the company states “powerfully cleanses and removes polluting and clogging substances that damage hair and keep you from achieving optimum hair thickness.” Contrary to what some may believe, clogged pores do not cause hair loss. Having said, that it is nice to be squeaky clean, so okay I’ll bite, and say this may be a nice quality shampoo for having clean hair.
They also offer a “Replenishing Conditioner” which states “moisturizes hair and is lightweight,” big plus for thin hair gals, but still haven’t seem the active growing agent.
I spot a “Instant Volumizing Souffle” which I admit sounds quite tantalizing to my follicles. Do I put it on my head or eat it? I love soufflé! [click to continue…]
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